Sarasota Digital Marketing Company

Most consumers today are spending their time online connecting on social media, getting updates from news apps, and searching on Google when they need information. The best way to connect with consumers is to have a presence on the online platforms they are spending the most time on. A comprehensive digital marketing campaign will help your best prospects find you, learn more about your business, and ask questions about your products or services.

Rouff Corp is a leading digital marketing company serving Sarasota, Florida and beyond with personalized marketing strategies that produce solid results.

The Benefits of Digital Marketing

Let’s take a look at five ways having a strong digital presence will help your business:

1. Digital marketing can make it easier to create awareness and engagement with customers.
2. Digital marketing can convert new buyers into longtime customers.
3. Digital marketing can kickstart word-of-mouth and social sharing.
4. Digital marketing can shorten the buyer’s journey by providing the right offers at the right time.
5. Digital marketing is highly trackable which easily shows your business it’s return on investment.  Making sure that your budget is always put towards the strategies that bring you the most opportunities.

Your business will only reap the full benefits of digital marketing when you partner with a company that truly takes the time to listen to your goals to create a unique campaign designed to drive the greatest returns on your marketing investment.

Digital Marketing Components

We will use a mix of SEO, website design, graphic design, social media marketing, PPC, reputation management, and content marketing to help your business attract new customers and inbound leads. Take a look at our brief overview of each component to better understand what options will best suit your digital marketing needs.

• Search Engine Optimization (SEO)
  • SEO includes optimizing the content, technical setup, and reach of your website to boost your pages to the top of a search engine result for specific keyword terms. This component influences organic site traffic and drives visitors to your site as they search for relevant products or services. Search engine optimization greatly increases your visibility, which is the first step to a lasting customer relationship. 
• Content Marketing
  • Effective content marketing will both educate and inspire customers seeking relevant information. This will secure your business as a trustworthy source of information and a credible place to buy goods and services.
• Social Media Marketing
  •  Proper social media marketing will extend beyond creating active social media accounts. An effective campaign will include social elements into other aspects of your digital marketing campaign to inspire customers to engage with your content, share it, and bring in new customers.

• Paid Search/PPC
  • Pay-per-click (PPC) advertising refers to the sponsored result on the top or side of a search engine results page (SERP). These ads can be tailored to appear with certain search terms to target your audience. PPC will charge your business for every click. Since these ads rely on data gathered from an individual’s online behavior, they can be extremely effective. They also open the door to personal cross-platform ads.
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An In-Depth Look at Our Digital Marketing Services

Rouff Corp is here to offer full-service digital marketing including mobile-friendly website design, graphic design, SEO, PPC, social media marketing, reputation management, and more.

Website Design

All of the websites designed by Rouff Corp are custom-tailored to your unique brand. Not only this, but we will ensure a responsive design that is mobile-friendly to connect better with your audience.

Graphic Design

Rouff Corp can create all types of graphic designs for your restaurant, medical office, or other business to boost your digital marketing efforts. This may include logos, business cards, illustrations, brochures, and more. Count on incredible designs and fast turnaround times!

SEO

Search engine optimization is our specialty. We will include the latest SEO strategies with “ALMOST HUMAN” technology in your comprehensive digital marketing campaign to boost rankings for your business in much less time.

PPC

Rouff Corp also leads digital marketing efforts using PPC with precise device ID targeting. This allows us to obtain and target specific devices owned by your target customers to encourage sales.

Social Media Marketing

Social Media is an essential element of any digital marketing campaign, but proper social media marketing can be labor-intensive. We will take on the challenge of growing your follower base, engagement, and sales opportunities with proven strategies and training for your staff.

Reputation Management

Our reputation management software with Pure Ratings Technology will help boost your positive reviews, filter out negative ones, and generate more reviews. Our team will also respond to reviews for you. Our digital marketing company will help you earn an excellent online reputation to attract more buyers and clients.

4 Steps to a Solid Digital Marketing Program

We will plan, implement, and optimize your digital marketing program using our proven four-step process to ensure a successful and personalized campaign that produces results. 

Our process includes the following steps:

1. Identify & Segment Your Target Audience – It is important to start with understanding the unique attributes of your target buyers to create a personalized experience at every digital marketing touchpoint.

2. Establish Goals – We will consult with you on specific goals for your campaign including metrics such as impressions, clicks, click-through rate, engagement rate, conversions, ROI, return on ad spend, cost per lead, and more. Not only this, but we will determine a measurement strategy for your goals.

3. Set Up Software & Technology – The next step includes setting up any ad technology and software programs. We will help align your team and explain how each channel fits into the big picture of your digital marketing campaign.

4. Launch & Optimize –  Finally we will launch and optimize your campaign. We will combine every digital marketing component to help you acquire new customers, nurture current customer relations, build customer loyalty, and brand your business. This includes regular metric reviews to ensure you are on track to meet your goals.

Set Up a Demo or Consultation with Rouff Corp Today

Ready to get started with our digital marketing company based in Sarasota? Contact Rouff Corp to request a demo and learn more about each of our services.