Sarasota Social Media Marketing

It takes time and expertise to build your brand, engage prospective customers, and increase sales through social media marketing. Rouff Corp Marketing is here to lift the burden of executing proper social media strategies to grow your follower base and create sales opportunities.

The Basics of Social Media Marketing

Social media marketing involves creating and sharing content on social media networks in order to achieve specific marketing goals. This may include activities like posting text and image updates, videos, and other content designed to drive audience engagement. Social media marketing for your Sarasota business could help increase website traffic, build conversions, raise brand awareness, and improve interaction with key audiences.

Choosing the Best Social Platforms

Let’s start by examining the platforms for your business and how we will use the latest social media marketing strategies on each platform. Each social site requires a different, unique strategy created by the pros.

• Facebook
  • Facebook is a casual environment that requires a light, friendly marketing tone. Organic reach can be limited on this platform, so a cost-effective Facebook ad strategy may be necessary.
• Instagram
  • Instagram is the second most accessed social network. While it can be difficult to compete with influencers and big brands on Instagram, our team can help you curate quality content that will draw interest to your business.
• Pinterest
  • Pinterest offers an image-centered platform that might be ideal for retail stores. This fast-growing social marketing platform can be a great place to showcase product offerings as well as unique boards that help develop your brand style.
• Twitter
  • Twitter is a great social media marketing tool that allows you to connect with others in your industry and broadcast updates about your business. Marketing strategies may include official tweets about specials, discounts, and news as well as direct communication and answering questions.
• LinkedIn
  • LinkedIn is designed for professional interaction and may be a good venue for entering into dialog and connection with people in similar industries. It is also a good place to post jobs and network.
• YouTube
  • YouTube is the number one place for creating and sharing video content. Many businesses can capitalize by creating useful, instructive “how-to” videos that help rankings on the video search results of Google.
• Location-Based Social Media Platforms
  • Location-based platforms like Yelp and FourSquare are an essential element for brick and mortar businesses around Sarasota. Businesses need only register on these sites, claim their location, and include extra incentives for customers. Having a lot of positive reviews on these platforms can significantly sway prospective visitors.

Social Media Marketing Strategies

There are several important parts of a comprehensive social media marketing campaign including strategy, planning content, engaging with your audience, analyzing data, and advertising. Below we will walk you through the importance of each of these pillars and how we will help you meet your goals.

1. Strategy

Having a sound social marketing strategy makes it more likely that you will achieve your goals and reach your target audience. We will help you create valuable content, drive engagement, and increase conversions through a solid strategy with specific and measurable goals.

2. Publish

Proper content planning and publishing is another essential element to a successful campaign. We will make sure you know the demographic of your target audience, focus on creating quality content, and stay in line with your brand values. Our team will help you publish regularly to keep a consistent social media presence.

3. Engage

In order to enhance the overall experience of your customers, we will focus on listening to feedback and engaging on social media platforms. This will help you pick up on new trends, identify new sources of income, find influencers, and gain industry insights.

4. Analyze

The success of any marketing campaign falls on properly analyzing data. We understand how to properly track and collect data to help you understand user behavior, improve your strategy, determine which platforms work best for your business, discover prime posting times, and analyze your competitors. This will allow your business to spend more time on what works and waste less time on what doesn’t.

5. Advertise

With the number of users across Facebook, Instagram, and other social networks, it might be worth exploring the benefits of social media advertising for your business. This may open up the doors to a large number of solid prospects for your business.

Why Hire a Professional?

Managing every aspect of a comprehensive social media marketing campaign is difficult and time-consuming. Even smaller businesses can benefit from professional guidance for their social media management.

Take a look at a few reasons to work with the professionals:

• Social Media Marketing goes beyond posting
  • Are you confident you can target your audience, drive sales, and monitor progress while you run other aspects of your business? If not, you will be getting more value by hiring a professional with access to tools that collect data and monitor your social reach.
• Social media content needs to be engaging 
  • Social media posts should include high-quality, engaging content with images that draw interest. A professional can churn out high-quality content and pictures that are relevant to your brand.
• Customers expect immediate responses on social platforms
  • In order to deliver better customer service and inspire brand loyalty with your customers, you may need to outsource the social media efforts. Customers expect quick responses to their inquiries on social media and may lose interest quickly if a response does not come.

Effective social media marketing requires a well-thought-out strategy, and enough time put aside. Only a dedicated team like Rouff Corp Marketing can offer this.

Request a Demo & Consultation from Rouff Corp Marketing Today

Rouff Corp Marketing approaches social media marketing differently. We see that your staff is your front line and has the opportunity to generate customer-related and internal content to support your social media presence. Allow our team to train you on the best practices for success.

Contact Rouff Corp Marketing today to request a demo and a consultation on social media marketing for your business in the Sarasota, Florida area and beyond.